Stakeholder radar

In the development of any project, the project team meets parties with a certain interest in the project: Stakeholders. These parties are influenced by the project and/or influence it themselves. Taking their interests seriously and involving them in decision making enables smooth progress and high-quality, supported results.

Stakeholder Management Tool
Borger & Burghouts has developed a unique tool for stakeholder analysis. Using simple steps, it helps to identify the important stakeholders, their project experience and the best suitable stakeholder approach.

The stakeholder analysis process consists of five steps:

1. Inventory relevant stakeholders
Identifying which parties are involved in the project scenario under study.

2. Assessment stakeholder position
Assessing the influence (power x interest), project experience (position towards project goals; opportunities and threats experienced by stakeholders) and role quality (scores on factors defining success of stakeholder’s role in the project) using a Websurvey. Helps determining the stakeholder approach (communication strategy).

3. Analysis and selection relevant stakeholders for further study
Objectifying stakeholders’ own assessment and selecting stakeholders for interviews.

4. Further study stakeholder position
Obtaining more detailed information on stakeholder position by interviewing selected stakeholders.

5. Project Start Up (PSU)-session
Meeting with project team and stakeholders to form agreements on communication and alignment between stakeholders. Ensuring commitment to project success.

Stakeholder management is an ongoing process. Different stages in project development means different stakeholder situations. Therefore the analysis should be performed repeatedly during the project.

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